BookFace "rewards" - Pavlov on steroids

Daily Pickings has frequently referred to Pavlov and his experiments with dogs and how today's techniques to train humans are infinitely more sophisticated than relating food to the sound of a bell but the effect remains the same, total subservience.

Sean Parker: Facebook takes advantage of "vulnerability in human psychology"
Early Facebook investor and founding president Sean Parker says the massive social network is "exploiting a vulnerability in human psychology" to attract and retain users' attention.

What is "brain hacking"? Tech insiders on why you should care by Anderson Cooper
Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager.

We've highlighted how computer games are addictive - they're designed to optimise the use of rewards. Holding back rewards until you're about to lose interest and then to give you a dopamine hit. Social media apps like Facebook and the rest use the same techniques - messing with your head via the reward system.

So what is addiction? It's reliance on a substance or experience which compensates for the loss of connection with fellow humans. The totalitarian corporatocratic state atomises families and communities - putting humans into "isolation". Social media fills the yawning gap in our souls and is consequently addictive.

Recovering our relationships within families and communities is our first step to rehabilitation.

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