- Published on Friday, 31 May 2013 09:35
"The Century of the Self is an award-winning British television documentary series by Adam Curtis. It focuses on how the work of Sigmund Freud, Anna Freud, and Edward Bernays influenced the way corporations and governments have analyzed, dealt with, and controlled people."
This is essential viewing to understand how we are governed (controlled).
Edward Bernays, the father of public relations, was asked by the US government to help "sell" America's entry into the first world war. He promoted the message that America was entering the war to spread freedom and democracy, a message repeated to justify wars ever since, most recently in the Middle East.
In the early 20th century, there was a taboo on women smoking cigarettes which were regarded as a male domain. Bernays was asked by a tobacco corporation to help capture the other half of the potential market for cigarettes that the taboo denied them. Using the ideas of his uncle, Sigmund Freud, Bernays persuaded women that cigarettes are a penile symbol of masculine power and allied the practice of smoking to the emancipatory struggle for women's equality through the suffragette movement. Women smoking quickly became acceptable and big tobacco was very grateful.
Bernays used these techniques to turn people from citizens to "consumers".
Paul Mazur, a Wall Street banker working for Lehman Brothers in the 1930s, declared "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. ....Man's desires must overshadow his needs".
And of course governments use these techniques to "sell" domestic policies and wars of aggression.
Our world view has been choreographed through concentrated media. The series explains how our decisions are not based on rational thought but appeals to emotion and base instincts.
The original link to the series has been taken down. You can get to it here:
Hat tip to George for this
Sigmund Freud was concerned with psychological study of individuals. Bernays used his uncle's ideas to understand and control the psychology of the masses on behalf of governments and corporations. The world view presented in the media from both left and right has been carefully constructed to achieve particular aims. The official narrative of 9/11 isn't challenged on the basis of rational thought at either end of the political spectrum; it is socially unacceptable to broach the subject in polite company, much like man-made climate change scepticism. How clever is that?