Lubricating the Wheels of the GMO Trojan

Monsanto’s Biotech Public Relations Makeover: Lubricating the Wheels of the GMO Trojan Horse By Colin Todhunter

Monsanto believes it is having trouble getting its message across to the public. Last year, it began a makeover. It realised that it and GMOs have an image problem.

According to the Holmes Report, an information service following the public relations industry, Monsanto has embarked on an international campaign by upgrading its association with Fleishman Hillard, one of the biggest public relations firms in the US.